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If you had told someone ten years ago that shredded filo pastry soaked in sugar syrup and layered with cheese would become one of London’s most talked-about dessert trends, they might have looked at you with some scepticism. And yet here we are. Kunafa, the centuries-old Middle Eastern sweet that has been a staple of celebrations across the Levant, Egypt, and the Gulf for generations, has crossed over into mainstream British food culture with remarkable speed. The catalyst, in large part, was the Dubai chocolate trend that swept social media in 2024 and 2025, bringing pistachio and kunafa textures to an audience that had never encountered them before. But kunafa’s appeal runs deeper than a social media moment. The combination of crispy, syrupy pastry with creamy filling hits a textural sweet spot that Western desserts rarely achieve, and London’s bakeries have been quick to recognise the opportunity.
In its traditional form, kunafa is made from fine strands of kataifi pastry (sometimes called shredded filo), layered around a filling of soft cheese or clotted cream, baked until golden, and then drenched in rosewater or orange blossom sugar syrup. The result is warm, crispy on the outside, molten on the inside, and intensely sweet. It is typically served as a communal dessert at Ramadan iftars, Eid celebrations, weddings, and other gatherings across the Middle East. London bakeries have taken this foundation and adapted it into formats that sit alongside more familiar British cake offerings. The Dubai Kunafa collection includes several variations that translate the traditional flavour profile into cakes, cheesecakes, and smaller treats.
The Dubai Dream Kunafa Cake brings the shredded pastry texture into a layered cake format, with pistachio and cream creating a richness that feels both familiar and distinctly Middle Eastern. The Choco Kunafa Cheesecake takes a different approach, pairing the kunafa crunch with a chocolate cheesecake base that bridges the gap between Middle Eastern and Western dessert traditions. These are cakes that tend to provoke strong reactions at the table. People who grew up eating kunafa will recognise the flavours and appreciate the reinterpretation. People encountering it for the first time will want to know what that wonderful crunchy element is. Either way, it gets people talking, which is exactly what a celebration dessert should do. page.
For smaller servings and more casual settings, the Dubai Kunafa Cupcakes deliver the kunafa experience in individual portions. The Kunafa Brownie combines fudgy chocolate with crispy pastry shards, and the Dubai Kunafa Cookie is the kind of thing you pick up on a whim and then immediately wish you had bought three more.
Given kunafa’s deep roots in Ramadan and Eid traditions, it makes natural sense as a celebration cake during these periods. The Eid cake collection includes designs that pair kunafa-inspired flavours with crescent and star decorations, calligraphy, and other motifs that honour the occasion. For families who want to combine the traditional and the contemporary at the Eid table, a kunafa cake sits comfortably alongside mithai and other sweets.
The full kunafa range, including cakes, cupcakes, brownies, and cookies, is available for delivery across London. same day delivery is available on selected items. Browse the Dubai Kunafa collection and find your favourite.
Kunafa is sweet and textured, with crispy shredded pastry, a creamy or cheesy filling, and sugar syrup that is often flavoured with rosewater or orange blossom. The combination of crunch and creaminess is what makes it distinctive.
Absolutely. Kunafa has been a celebration dessert across the Middle East for centuries, particularly during Ramadan, Eid, and weddings. It translates beautifully into cake form for London celebrations.
Yes. Kunafa cakes, cupcakes, brownies, and cookies are all available for delivery across London, with same-day options on selected products.